SHUMBA partners with Neoma Business School to offer 2024 Summer Programme to current students, the details are as below:
Programme I-Sport Federations and Major Events ManagementsPeriod Jun 24 - Jul 12, 2024
Course Introduction Sport Management the French model Students will learn about the French and European governance of sport as well as the key strengths and weaknesses. Major Sporting Events Students will gain a clear insight into the organization and running of major events and a unique understanding of the bidding process. Sports Marketing and Sponsorship Students will explore Marketing and Sponsorship cases around brands and companies. Business Game Football Club CEO Students will manage a professional football club in a group over a 6-seasons development period.
Campus PARIS campus from June 24 to June 30 and REIMS campus from July 1st to July 12 2024
Programme II-Hospitality and Gastronomy Co-branded with the Ecole FAUCHON Period Jun 3-14, 2024
Course Introduction Entrepreneurship, Innovation and Sustainability Driving Change The Fauchon experience – French Gastronomy (including Fauchon consultancy project) : conferences with hospitality experts Visits of the Ecole Fauchon (Rouen), the Fauchon Hotel and a Fauchon outlet (Paris) and a Hospitality visit
Campus ROUEN Programme Requirement max. 6 for each programme 2nd or 3rd year students,with good academic and moral performance; IELTS 6.0, TOEFL85 or equivalent English language proficiency
How to apply Please email to shumba@oa.shu.edu.cn (subject format: 2024 NEOMA-Student number-Name) on or before 24:00 21 January, 2024 Application documents:Application Form、Resume in both Chinese & English、English Language Certificate (if have); If the qualified applicants exceed 6, an interview will be organized for selection
Reminder It is recommended that students to take comprehensive consideration before applying; The nomination will be made by SHUMBA according to applicants' application documents and interview performance. The admission result will be made by NEOMA; If the students withdraw after getting accepted for personal reason, he/she will be responsible for the costs incurred, and could not apply for other programmes in the future.
Any question, please contact Ms Wu, ICO office, Tel: 021-56336854,Wechat:13564381184
International Partner

SHUMBA and NEOMA started cooperation in semester exchange and short programme from 2004. NEOMA Business School is the result of the merger of two historical institutions, Reims Business School (1928) and Rouen Business School (1871). NEOMA is ranked 30th worldwide (vs. 43rd in 2019 and 28th in 2020) and 7th in France. It belongs to Top 1% business schools in the world with triple-accreditations: AACSB, EQUIS and AMBA.
Nina Wu International and Corporate Office
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